17 October 2013

Outsource Your Weakness // Savvy Business Secrets for Creative Entrepreneurs #31Days

We have a family friend who built almost his entire home by trading services with other contractors. 

You see, our friend owns a granite store. He has earned his reputation as one of the best granite guys in the region. And the contractors he works with on a regular basis trust him. He's established credibility among them, and they enjoy working with him because of his honesty, integrity, and hardworking ethos.

When it came time to build his family's new home, he was able to trade granite installation services for stone work, plumbing, cabinetry, insulation, and electric work with other experts in the industry.  

See, he has a skill that is valuable to others. They have skills that are valuable to him.  Instead of trying to become a jack of all trades, dabbling in plumbing, electric work, stone work, and everything else under the sun - producing mediocre results, he leveraged his talent in HIS area, and let other leverage their giftedness in THEIRS.

Are you brilliant with HTML, but lacking a bit in the graphic design area? Maybe you already know a rockstar graphic designer who needs help with her HTML! Are you great at project management, but not trained in technical writing? Maybe you know a technical writer who's struggling to manage the launch of her new online consulting business! 

I'd love to hear: have you traded skills before? How did it work? Let's discuss in the comments!

Make sure to consult your tax attorney or accountant before exchanging services. 

This post is part of a series called Savvy Business Secrets for Creative Entrepreneurs. You can read other posts in the series right here, or make a selection based on topic:

Day 7: Ask for Help
Day 9: Margin
Day 18: Make it Happen